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    <lastmod>2020-12-11</lastmod>
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    <loc>https://www.halfpennymusicproduction.com/blog/blog-post-title-two-lcn45</loc>
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    <lastmod>2020-12-11</lastmod>
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      <image:title>BLOG - Artist communication: a step-by-step guide - “…receptive communication allows for more trust, investment and motivation within a professional and creative relationship.”</image:title>
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      <image:title>BLOG - Artist communication: a step-by-step guide - As a professional producer, understanding the requirements, goals and desires of a client is crucial to executing a successful project and maintaining relationships within the industry. When working with artists in particular, it cannot be overstated how vital it is to hold a mutual understanding of a project and manage the emotions and feelings of all parties involved. In this blog, I will discuss potential issues that may arise when dealing with an artist specifically, and will address methods of preventing, managing and solving said issues.</image:title>
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    <loc>https://www.halfpennymusicproduction.com/blog/livemusicpsychology</loc>
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      <image:title>BLOG - The psychology of live music - “Treating yourself as a brand will influence the way you communicate with others in the music industry”</image:title>
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      <image:title>BLOG - The psychology of live music - “…Maintaining clear, ethical communication will assist you in developing trust among your peers – the most valuable asset of the event and your career.”</image:title>
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      <image:title>BLOG - The psychology of live music - Social Strategies &amp; organization techniques for a successful live music event</image:title>
      <image:caption>Halfpenny Music Production 2020</image:caption>
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      <image:title>BLOG - The psychology of live music - “…the motivation of those involved will be influenced by your personal presentation and drive to create a successful outcome.”</image:title>
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    <loc>https://www.halfpennymusicproduction.com/home</loc>
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    <lastmod>2023-02-27</lastmod>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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  <url>
    <loc>https://www.halfpennymusicproduction.com/about</loc>
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    <lastmod>2020-12-09</lastmod>
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      <image:title>ABOUT - elevate your sound.</image:title>
      <image:caption>Sound is art. So why not treat it as such? Too often is music production is disconnected from the artist - a separate process based on what a producer believes is ‘correct’, rather than what the artist envisions their project to be. As an artist myself, I struggled for too long trying to find producers who would understand what I desired for my music. Like many other artists, I was receiving unsatisfactory results from audio professionals who based their practice on the trends of modern radio production rather than the desires of the client. This is one of the reasons I decided to study music production - and after years of training in the industry, I found myself finally able to use my knowledge of audio to satisfy the creative whims of myself and collaborators. I will bring your songs, podcasts and soundtracks to life using my years of in-depth experience and knowledge of both music as an art and as a science.</image:caption>
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      <image:title>ABOUT - Mastering.</image:title>
      <image:caption>Do you want to release your music via streaming services, radio, or in a physical format? I will master your tracks to ensure they sound their best no matter what format they are heard in. Affordable, broadcast quality mastering is my specialty.</image:caption>
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      <image:title>ABOUT - Mixing.</image:title>
      <image:caption>Do you have recordings you need to take to the next level? I will fully mix your tracks, giving any performance or arrangement the polish and detail it needs to be ready for a commercial release. Achieve your full potential.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8512e5d3d5132d699765cb/1602565313761-B60RCY4I2LZOUI0VSS5O/Abletonmidi.jpg</image:loc>
      <image:title>ABOUT - Production.</image:title>
      <image:caption>Are you a rapper, vocalist, or singer/songwriter looking to extend the scope of songs you’ve written to new creative heights? I will write instrumentals, beats, or expand upon your songs using my years of production and songwriting experience. I will work with you to fully actualize your vision for whatever project you have in mind..</image:caption>
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  <url>
    <loc>https://www.halfpennymusicproduction.com/contact</loc>
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    <lastmod>2020-12-06</lastmod>
  </url>
  <url>
    <loc>https://www.halfpennymusicproduction.com/portfolio-2</loc>
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    <lastmod>2020-10-18</lastmod>
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  <url>
    <loc>https://www.halfpennymusicproduction.com/portfolio-2/project-one-p969s-89m6z</loc>
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    <lastmod>2020-12-09</lastmod>
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      <image:title>PROJECTS - Prizefight - The Tale of Jack Nance (2019)</image:title>
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    <loc>https://www.halfpennymusicproduction.com/portfolio-2/project-one-p969s-lss89-g6w7j</loc>
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    <lastmod>2020-12-09</lastmod>
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      <image:title>PROJECTS - UZUMAKI - NIGHTSHIFT (2016) - Recorded at Bakehouse Studios Melbourne MIXed by Sean Crowley</image:title>
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    <loc>https://www.halfpennymusicproduction.com/portfolio-2/project-one-p969s</loc>
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    <lastmod>2020-12-09</lastmod>
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      <image:title>PROJECTS - Zathaalgor - Zycosm (2020)</image:title>
      <image:caption>Zathaalgor - Zycosm (2020)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8512e5d3d5132d699765cb/1602563099346-8L4BAV7XKK2TJ019FEIZ/MASK+ON+HYPER.png</image:loc>
      <image:title>PROJECTS - Zathaalgor - Zycosm (2020)</image:title>
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  <url>
    <loc>https://www.halfpennymusicproduction.com/portfolio-2/project-one-p969s-lss89</loc>
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    <priority>0.5</priority>
    <lastmod>2020-12-09</lastmod>
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      <image:title>PROJECTS - UZUMAKI - Tragic Mountain (2017) - Recorded at MUSO Studios, Melbourne Mixed by Sean Crowley Mastered by Simon Russel</image:title>
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